SEO / GEO enthusiast. I love reading and writing about digital marketing and AI. I am an avid reader and audience of fantasy and science fiction. I admire Tolkien. I am also a Chelsea fan and not happy about that :)
Social Media
I tested 15 Google Business Profile schedulers on a real account, clocking every session with a stopwatch, breaking things, and taking notes nobody else bothered to write. The fastest tool took 37 seconds. The slowest took nearly twice that. Here's everything.
SEO
Mine your own Google Search Console query data for real, already validated keyword opportunities, content gaps, and striking distance pages worth a rewrite.
SEO
Get Search Console performance data into Google Sheets with manual exports, the Sheets add-on, or the API, so you keep data past the 16 month retention limit.
SEO
Google Search Console only keeps 16 months of Search data. Here is how to view historical trends properly and preserve more of it before it rolls off.
Content Marketing
Roughly 67% of Twitter accounts above 10,000 followers carry headline counts inflated by 30-50% over the audited real-engaged base, by the conservative read of follower-composition audits. The 33% with audited-base alignment have run a multi-signal audit at least once in the past year. The
Social Media
Roughly 79% of B2B companies running Twitter see no measurable pipeline contribution. The 21% that do are running a three-loop operating system, not a broadcast channel. The seven tactics below are what the productive group does. Each tactic runs from the same Circleboom dashboard, on Circleboom's verified
Content Marketing
Roughly 4% of Twitter threads earn enough reach to be classified as viral, by the conservative read of cross-account benchmarks. The other 96% plateau at baseline. The eight tactics below are what the 4% does differently, and each tactic runs from one Circleboom dashboard. Each tactic below contributes a
Social Media
The first time I ran a follower-overlap comparison with a direct competitor, I expected the shared count to be small. Maybe a few dozen accounts following both of us, mostly people I had assumed were vaguely interested in our shared topic. The actual number was 1,400, which represented
SEO
Most content today is technically correct and completely forgettable. Non-commodity content cannot be replicated because it comes from original data, genuine opinion, or documented experience. Here is how to find what only your team can say.
Content Marketing
Most content today is technically correct and completely forgettable. Non-commodity content cannot be replicated because it comes from original data, genuine opinion, or documented experience. Here is how to find what only your team can say.
SEO
Translated sites get 327% more visibility in AI Overviews. If your content only exists in English, you are invisible to the majority of global AI search queries. Here is how to close the gap with a multilingual SEO strategy built for AI citation.
Content Marketing
Evergreen content isn't a content type. It's a maintenance commitment. The publish-and-forget model is quietly destroying content portfolios. Here's the production framework, maintenance calendar, and deprecation logic that actually keeps evergreen content competitive.