How to create a company page on LinkedIn, field by field

Create a company page on LinkedIn from the For Business menu, fill in one short form, and click Create page.Click For Business, scroll down, choose Create a Company Page, and pick Company as the Page type.Enter the company name, public URL, website, industry, size, type and an optional tagline.Tick the verification box, click Create page, then add your logo and cover image.

The walkthrough below explains what to put in each field, the URL and image rules, and the first setup after the Page goes live.

How to create a company page on LinkedIn from a computer

Clicking through takes a couple of minutes.

The real work is in getting each field right the first time, because these details are the first thing visitors see.

Start the page

1. Click the For Business icon in the upper right of your LinkedIn homepage.
2. Scroll down and click Create a Company Page.
3. Select Company as the Page type.

Fill in the form and create it

4. Complete the three parts of the form: Page identity, Company or Institution details, and Profile details.
5. Tick the verification box to confirm you have the right to act on behalf of the company.
6. Click Create page.

LinkedIn then shows Start building your page! LinkedIn's help page on creating a LinkedIn Page lists the same steps.

Creating a company page on an iPhone

On iOS, go to any LinkedIn Page, tap the More icon, and choose Create a LinkedIn Page. Select Company, then fill in the same fields, tick the verification box and tap Create.

Android is the exception. LinkedIn says creating a Page isn't supported on Android mobile devices, so use a computer or an iPhone.

The fields below are the ones the iOS form names. The desktop form asks for the same kind of details across its three parts.

Company name: the name people search for

Use the name customers, candidates and partners actually type. That's usually the trading name, not the full legal entity.

"Northwind" beats "Northwind Holdings Group Ltd" if nobody calls you the latter. Legal suffixes add length without helping anyone find you.

Be consistent with your website and email signature. When someone lists your company in their Experience section, they'll look for the name they know.

Your LinkedIn public URL and its rules

Your Page's address takes the form linkedin.com/company/[name], and you choose the last part in this field.

LinkedIn sets a few rules for it:

• Lowercase letters only.
• At least one character that isn't a number.
• No double hyphens, and no hyphen at the start or end.

Match your website domain or company name as closely as the rules allow.

Pick the URL carefully, because it's the link you'll print, email and paste for years. Treat it as permanent.

When the URL you want isn't available

Common company names are often already in use by another organization's Page. If yours won't go through, don't settle for a random string of numbers.

Add a word that makes it specific and still reads naturally: your city, your industry, or the short form customers use. "northwind-payroll" or "northwind-london" both stay within LinkedIn's rules and remain easy to say out loud.

Whatever you pick, use the same form on your email signature and website footer so people recognize it.

Website, industry, size and company type

These four fields tell LinkedIn and visitors what kind of organization you are.

• Website: your main homepage, starting with https, not a campaign landing page.
• Industry: the closest match from LinkedIn's list, chosen for how customers see you.
• Company size: the honest current headcount band.
• Company type: the category from the list that best describes how your organization is set up.

Resist the urge to inflate company size. Candidates and buyers notice when a "51–200 employees" Page shows four people on staff.

Writing a tagline that earns its place

The tagline is optional on the form, but leaving it blank wastes one of the first lines visitors read.

Write one plain sentence that says what you do and for whom. "Payroll software for restaurants with 5 to 50 staff" works; "Empowering the future of work" doesn't.

You can change it later, so don't stall on it. A clear draft now beats a perfect one next month.

The verification box: what you're confirming

The last thing before Create page is a checkbox. By ticking it, you confirm that you have the right to act on behalf of the company.

If you're the owner or have been asked to set up the Page, tick it and move on. If you're creating it for a client or employer, make sure they've said yes first.

Whoever clicks Create becomes the Page's super admin, so it's worth the owner doing this step personally where possible.

Logo size and format

LinkedIn's image specifications for Pages set the logo rules:

• Format: PNG or JPEG, up to 3MB.
• Size: at least 268 x 268 pixels, with 400 x 400 recommended.
• Transparency: transparent logos are displayed on a white background.

That last point catches designers out. A white logo with a transparent background can vanish on white, so use a version with a colored background or a dark mark.

Older guides quote 300 x 300. Go with LinkedIn's current figures above.

Cover image size

The cover image, the wide banner across the top of the Page, is 1512 x 256 pixels. LinkedIn gives that as both the minimum and the recommended size.

It's added while you complete the Page, not in the creation form itself.

Keep text to a minimum. A simple photo of your team or product, or a clean brand pattern, reads better than a crowded graphic.

First setup after your company page goes live

Once the Page exists, LinkedIn takes you into building it out. Do these in one sitting while the details are fresh:

1. Upload the logo and cover image at the sizes above.
2. Write the Page description, expanding on the tagline in two or three short paragraphs.
3. Check the website link and URL by clicking them from the Page.
4. Add yourself as working there in your own Experience section, so profile visitors can find the Page.

Leave posting for the next step. A Page that looks finished before anyone arrives makes a better first impression than one that posts first and fills in later.

Why a complete company page is worth the effort

LinkedIn says complete Pages see a 30 percent increase in weekly Page views. That's LinkedIn's own figure for simply filling everything in.

Complete, in practice, means the logo, cover, description, website, industry and size all present and accurate.

It's the cheapest improvement you'll ever make to a LinkedIn Page. No budget, no posting schedule, just an hour of care.

Mistakes that make a new company page look unfinished

Most weak Pages fail on small, fixable details rather than strategy:

• A blurry or stretched logo, usually from an image below the 268 x 268 minimum.
• A cover image at the wrong proportions, so LinkedIn crops it awkwardly.
• No tagline, leaving visitors to guess what the company does.
• A website link to a dead or temporary page.
• A company size that doesn't match the people who list you as their employer.

Each one takes minutes to fix. Together, they decide whether a visitor trusts the Page enough to follow it.

Before you create: the account checks

LinkedIn's Page best practices recommend a few things on your own account first.

Use a profile under your real name, with a confirmed email address, and search to make sure your company doesn't already have a Page.

If one exists, ask for admin access instead of creating a duplicate, or claim it if it's an unmanaged Listing Page.

These take five minutes and save you from building a Page nobody can find next to the one that already exists.

Getting your first followers and posts

A finished Page with no followers is a shop with the lights on and the door locked.

Start with the people who already know you: colleagues, clients and your own connections.

Then post regularly, with updates people would actually want in their feed, not only announcements.

When you're ready to build that out, practical ways to grow your LinkedIn company page cover the next stage.

Your company page setup checklist

Before you call the Page done:

• Created from desktop or iOS, with Company as the Page type.
• Name matches how customers refer to you, and the URL follows LinkedIn's rules.
• Website, industry, size and type filled in honestly, plus a one-line tagline.
• Logo at 400 x 400 PNG or JPEG under 3MB, cover at 1512 x 256.
• Page description written, and the company listed in your own Experience section.

Then open the Page as a visitor would and click every link once.

Company Page FAQ

What image files does LinkedIn accept for a company page logo?

PNG or JPEG, up to 3MB. LinkedIn asks for at least 268 x 268 pixels and recommends 400 x 400.

How much does a LinkedIn company page cost?

Nothing. LinkedIn Pages are free to create, and you only need a LinkedIn account to start one.

Who becomes the admin of a new company page?

The person who creates it becomes its super admin. That's why it's best for the business owner, or someone they've authorized, to create the Page.