Kevin Frank is a marketing professional with 20+ years of experience in Marketing, content and growth strategy. He focuses on how content performs across modern search environments and what makes it consistently surface in high competition results.
Social Media
The popular framing on Twitter growth services is that the right one will produce breakthrough results faster and easier than organic effort. The framing is wrong. Most services in the category are structurally designed to produce short-term cosmetic lift and longer-term compression, because that combination maximizes the customer-acquisition flywheel for
Social Media
The popular framing on B2B Twitter ads in 2026 is that the channel underperforms LinkedIn structurally and should be cut from most B2B media plans. The framing is half-right. Paid-only Twitter ads do underperform LinkedIn for B2B; layered paid plus organic Twitter ads produce competitive economics. The difference is operational,
Social Media
I used to ignore the drop. The follower count would tick down by 4 or 6 every couple of days, and I would close the tab and write it off as platform noise. That worked until I tried to attribute a six-week engagement slump to anything specific. Nothing in my
Social Media
For two years I told myself I was growing on Twitter. The follower number was higher than it had been the year before, and that was the entire dataset I was working from. Then a client asked me to put numbers on the claim. I went to look, the platform
AIO
Reddit's CEO said LLMs would not exist without Reddit's data. For content strategists, that claim reveals exactly what kind of content AI systems were trained to recognize as authoritative. Here is what it means for your strategy.
Content Marketing
AI is reshaping how SEO and PPC teams generate leads. From intent signals to AI-cited content, three key shifts are separating high-performing teams from those bleeding budget on outdated tactics. Here is what needs to change right now.
You can unfollow those Twitter (X) unfollowers in bulk now!
News
UnTweeps is acquired by Circleboom and you can unfollow all unfollowers on Twitter (X) with Circleboom now!