Social Media
The first time I ran a follower-overlap comparison with a direct competitor, I expected the shared count to be small. Maybe a few dozen accounts following both of us, mostly people I had assumed were vaguely interested in our shared topic. The actual number was 1,400, which represented
Social Media
For two years I told myself I was growing on Twitter. The follower number was higher than it had been the year before, and that was the entire dataset I was working from. Then a client asked me to put numbers on the claim. I went to look, the platform
Social Media
Reddit buyers describe their exact problems in public threads every day. With AI tools now pulling answers directly from those threads, your brand's absence there is hurting both sales and search visibility. Here's how to fix that.