Performance Marketing

Performance Marketing

Differences Between Google PPC and Social Media Ads

Google PPC and social media ads are often lumped together as digital advertising, but they operate on opposite principles. One captures people already searching. The other interrupts people who were not looking at all. Here is what actually separates them.

Performance Marketing

Google Hands Publishers Their Own AI Co-Pilot

Google's new Ask Ad Manager brings a Gemini powered chat assistant into Google Ad Manager, helping publishers troubleshoot delivery, build reports, and navigate the platform by prompt. Here's what it does, what it doesn't, and what to test first.